[ CREATIVE DIRECTION ]


Clarity, restraint and a clear north star
for brands and spaces

I approach creative direction as a way of working more intentionally — not faster, louder or more reactive, but with discernment and care.

Rather than dictating every decision, my role is to define the underlying vision that makes good choices feel intuitive. A framework that brings coherence, confidence and longevity — whether you’re shaping a brand, a space or a room within your home.

The studio works slowly and deliberately, taking on a limited number of projects at a time, in partnership with clients who value depth over volume and clarity over excess.

CREATIVE DIRECTION INTENSIVE

Focused clarity, thoughtfully distilled

The Creative Direction Intensive is built around distillation. It’s for moments where things feel unclear, fragmented or overcomplicated — and what’s needed isn’t more input, but better definition.

This offer is about identifying the creative spine of a project: the core idea that everything else can hang from. From there, decisions become easier, faster and more coherent. You remain the executor — the studio provides the lens.

This is not a long engagement or an execution-heavy service. It’s decisive, thinking-led direction designed to create momentum without overwhelm.

    • Brands or individuals feeling visually “stuck”

    • Pre-shoot, pre-launch or pre-build clarity

    • Clients who want direction they can execute themselves

  • 2-3 weeks

  • $3500 +GST

CREATIVE DIRECTION CONSULT

Perspective, not prescription

The Creative Direction Consult is about perspective. It’s a space to pause, step back and look at what you’re navigating with a more informed lens.

This offer isn’t about solving everything at once or delivering assets. It’s about helping you see more clearly — refining instincts, pressure-testing ideas and identifying what actually matters.

You remain the decision-maker. The studio’s role is to offer grounded, considered guidance that brings calm and confidence to your next step.

    • Quick decisions

    • Second opinions

    • Creative troubleshooting

    • Early-stage ideas needing refinement

  • 60 minute call

  • $450 +GST

KID’S ROOM DIRECTION

Guided autonomy for creating a room that grows

Kids Room Direction is a participatory, direction-led service designed to support parents who care about aesthetics, calm and longevity — but don’t want to overthink every decision.

Rather than dictating the room, the studio provides a clear creative framework: a north star that guides choices while leaving space for personal input and discovery. The emphasis is on restraint, cohesion and durability, not themes or trends.

The result is a room that feels considered and grounded — and can evolve naturally as your child grows.

    • Busy parents who value thoughtful design

    • Families seeking calm, non-themed spaces

    • Those wanting guidance without overwhelm

  • 2 weeks

  • $1450 +GST

“Julia’s ability to understand the roots of a brand and translate them into a clear, expertly refined creative direction is inspiring.”

ENQUIRIES

The studio works with a limited number of clients at a time to maintain a thoughtful, sustainable pace.

If this approach resonates, you’re welcome to get in touch.