FUNCTIONAL, HERITAGE-MADE BRANDS
DESIGNED TO ENDURE
BRAND DESIGN + ART DIRECTION
(Because how things are made matters)
BRAND & VISUAL IDENTITY
A well-made brand identity is a rich, contextual story, encompassing your craft, history, work, and values. Together, we’ll create a visual brand that communicates the value of your work, effectively positions you as the expert you are, and compels your target audience to take inspired action. (Cue: add to cart.)
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Full Service: Brand & Visual Identity
This full-service offering is backed by observational research and strategy to ensure your brand’s creative direction aligns with the right kind of customer. And my holistic approach to design ensures that your brand identity is consistent at every customer touch point, from product photography direction to collateral and print management. At the end of the project, you’ll receive an in-depth style guide for your brand that you can reference indefinitely.
Timeline: 6-12 weeks
Starting at $8500 -
Mini Service: Brand & Visual Identity
An abbreviated version of the Full Service Brand and Visual Identity offering, the Mini Service is informed by careful research of your competitive landscape and target audience but distills creative direction down to the essentials. The Mini Service includes practical brand marks, colors, typography, and more – all summed up in a useful style guide that’s yours to keep.
Timeline: 4-6 weeks
Starting at $4200 -
Brand Guidance Consultation
The Brand Guidance offering is a consultation call designed for makers, designers, and craftspeople who need professional guidance on their existing brand identity. In this 30-minute call, we’ll work our way through your branding, photography, packaging, and/or web design, discussing areas of opportunity for better customer alignment or cohesion.
Timeline: 30-minute call
$250
BRAND (RE)DEVELOPMENT
It’s not uncommon for brands to lose their visual cohesion over time. But cohesion encourages brand recognition, which differentiates your business from competitors, builds trust and familiarity with your audience, drives sales, and fosters customer loyalty. In fewer words: brand cohesion matters.
Brand (re)development is intended for established businesses who already have a logo or some level of creative direction but need support with creating visual consistency across platforms and maintaining relevance as the market landscape and consumer tastes shift.
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Brand Realignment Retainer
The Brand Realignment offering is a [monthly/quarterly/etc.] retainer that draws on my creative capabilities to meet your brand’s every visual need, from print to packaging.
Creative direction
Art direction
Print design
Packaging design
Digital assets
Editorial design
Photography
Styling